Instagram Shopping Product Photo Guide
Instagram Shopping has 130M+ users tapping shopping posts monthly.
Image Specifications
| Format | Size | Ratio |
|---|---|---|
| Feed Square | 1080x1080px | 1:1 |
| Feed Portrait | 1080x1350px | 4:5 |
| Stories/Reels | 1080x1920px | 9:16 |
| Carousel | 1080x1080px | 1:1 |
Best for products: 1080x1350px (4:5 portrait) takes up the most feed space.
5 Photo Styles That Sell
- Clean White Background - use Pic1.ai
- Flat Lay - products with complementary items
- Lifestyle - number one performing style on Instagram
- Before and After - great for transformation products
- UGC - 4x higher click-through rates
Algorithm Tips
- Post 3-5 times per week
- Use relevant hashtags
- Tag products in every post
- Use carousel posts for 1.4x more reach
Conclusion
Instagram Shopping is a massive opportunity for e-commerce brands.