What is Amazon A+ Content?
A+ Content (formerly Enhanced Brand Content) allows brand-registered sellers to add rich media to their product listings. It replaces the basic text description with images, comparison charts, and branded layouts.
Why A+ Content Matters
Listings with A+ Content see 3-10% higher conversion rates and 15% fewer returns. The visual storytelling helps customers understand your product better.
Image Specifications
Standard A+ modules require images at specific sizes: banner images at 970x600 pixels, comparison chart images at 150x300 pixels, and feature highlight images at 300x300 pixels. All images must be JPEG or PNG format.
Best Practices for A+ Images
- Use lifestyle images showing the product in context
- Create infographic-style images highlighting key features
- Include comparison charts with competitor alternatives
- Show the product from unique angles not in main images
- Use consistent brand colors and fonts
Creating A+ Content Images
Start with clean product photos from Pic1.ai (transparent background), then layer them into your A+ Content templates using Canva or Photoshop. The transparent PNG export makes it easy to place products on branded backgrounds.
Common Mistakes
Avoid text-heavy images (mobile users cannot read small text). Do not repeat main listing images. Ensure all claims are accurate and compliant with Amazon policies.