Amazon A+ Content (formerly Enhanced Brand Content) lets you add rich images and text below your bullet points. Most sellers treat it as a branding exercise — pretty images, inspirational text, brand story.

That's a waste. A+ Content should be a conversion tool. Here's how I design A+ Content images that actually increase sales.

The Data

I A/B tested A+ Content on 40 listings over 6 months:

A+ Content Type	Conversion Lift
No A+ Content (control)	0%
Brand-focused (logo, story, lifestyle)	+3-5%
Conversion-focused (comparison, specs, FAQ)	+15-20%

Brand-focused A+ Content barely moves the needle. Conversion-focused A+ Content is a game-changer.

The Conversion-Focused A+ Content Formula

Module 1: Comparison Chart

What: Your product vs. 2-3 alternatives (your other products or generic alternatives — never name competitors).
Why: Customers are comparing anyway. Give them the comparison on YOUR listing so they don't leave to compare elsewhere.
Image specs: 970×600px, clean product photos on white, feature checkmarks.

Module 2: Feature Deep-Dive

What: 3-4 close-up images with detailed feature explanations.
Why: Addresses specific purchase concerns that bullet points can't convey visually.
Image specs: 300×300px per feature image, macro/detail shots.

Module 3: Use Case Gallery

What: 4-6 images showing the product in different use scenarios.
Why: Helps different customer segments see themselves using the product.
Image specs: 220×220px per image, lifestyle shots.

Module 4: FAQ Visual

What: Common questions answered with supporting images.
Why: Reduces customer questions and addresses objections before they become deal-breakers.
Image specs: 970×300px banner with text overlay.

Module 5: Size/Compatibility Guide

What: Detailed dimensions, compatibility information, what's included.
Why: Reduces returns from size/compatibility mismatches.
Image specs: 970×600px, product with measurements and compatibility icons.

Image Creation Workflow

Product photos: Clean cutouts from pic1.ai on transparent backgrounds
Templates: I have Canva templates for each A+ module type
Composition: Drop product photos into templates, add text and icons
Export: JPEG at 95% quality (Amazon compresses further, so start high)

Each A+ Content set takes about 45 minutes to create using templates.

Common A+ Content Mistakes

Too much text. A+ Content is visual. If your images are mostly text, you're doing it wrong. Use images to show, text to label.

No mobile optimization. 70%+ of Amazon traffic is mobile. A+ Content images that look great on desktop may be unreadable on mobile. Test on your phone.

Repeating gallery information. A+ Content should add NEW information, not repeat what's already in your gallery images.

Ignoring the fold. The first A+ module is visible without scrolling on most devices. Make it your strongest conversion module (usually the comparison chart).

For the product photography foundation, check out my conversion guide. And for Amazon-specific requirements, here's the complete Amazon image guide.

My A+ Content Template Library

After creating A+ Content for 200+ products, I've settled on 3 template combinations that work for different product types:

Template A: Feature-Heavy Products (Electronics, Tools)

Comparison chart (your products vs. alternatives)
Feature deep-dive (4 close-up images with descriptions)
Technical specs table
Compatibility guide
What's in the box

This template works because feature-heavy products need detailed information to overcome purchase hesitation. Customers buying electronics want to know exactly what they're getting.

Template B: Lifestyle Products (Fashion, Home Decor)

Lifestyle hero banner (product in aspirational setting)
Material/quality close-ups
Use case gallery (4-6 scenarios)
Size/fit guide
Brand story (brief, authentic)

Lifestyle products sell on emotion. The A+ Content should make customers feel something, not just inform them.

Template C: Consumables (Food, Beauty, Supplements)

Ingredient/formula highlight
Before/after or results showcase
Usage instructions (visual steps)
Certification badges (organic, cruelty-free, etc.)
FAQ addressing common concerns

Consumables need to build trust around safety and efficacy. Certifications and transparent ingredient information are critical.

The Image Creation Process

For each A+ module, I follow this workflow:

Start with clean product cutouts from pic1.ai — transparent PNGs give maximum flexibility
Open the Canva template for the specific module type
Drop in the product image and adjust positioning
Add text, icons, and callouts following the brand style guide
Export at 970px wide (Amazon's A+ Content width) at JPEG 95%

The entire process takes 30-45 minutes per product once you have templates set up. Without templates, expect 2-3 hours.

Measuring A+ Content Performance

Amazon doesn't provide direct A/B testing for A+ Content (unless you're in their Manage Your Experiments program). But you can measure impact by:

Track conversion rate before and after adding A+ Content (give it 2 weeks minimum)
Monitor "Questions Asked" — good A+ Content reduces customer questions
Check return rate — informative A+ Content sets better expectations
Compare against similar products without A+ Content

In my experience, conversion-focused A+ Content pays for itself within the first month through increased sales and reduced returns.