Google Merchant Center Image Standards
Google Shopping is one of the largest product discovery channels. Meeting their image requirements is essential for getting your products approved and shown to shoppers.
Required Specifications
Minimum image size: 100x100 pixels (250x250 for apparel). Recommended: at least 800x800 pixels for zoom capability. Maximum file size: 16MB. Accepted formats: JPEG, PNG, GIF, BMP, TIFF, WebP.
Content Requirements
The image must show the actual product being sold. No watermarks, logos, or promotional text. No placeholder or generic images. The product must be clearly visible and recognizable. White or light gray backgrounds are strongly recommended for main images.
Common Disapproval Reasons
Promotional overlays (sale badges, discount text). Watermarks or store logos on the image. Image too small or low quality. Product not matching the listing description. Multiple products shown when selling a single item.
Optimization Tips
- Use high-resolution images (1000x1000 minimum)
- Remove backgrounds with Pic1.ai for clean white images
- Show the product filling 75-90% of the frame
- Use the same image across your website and Merchant Center
- Include multiple images via the additional_image_link attribute
Feed Optimization
Include the image_link attribute pointing to your highest quality image. Use additional_image_link for up to 10 additional images. Ensure image URLs are stable and do not change frequently.