Google Shopping Product Image Requirements
Google Shopping is one of the highest-converting ad channels for e-commerce.
Merchant Center Requirements
| Requirement | Specification |
|---|---|
| Min size (non-apparel) | 100x100px |
| Min size (apparel) | 250x250px |
| Recommended | 800x800px+ |
| Max file size | 16MB |
| Formats | JPEG, PNG, GIF, BMP, TIFF |
| Background | White preferred |
Disapproval Reasons
- Images too small
- Promotional text overlays
- Watermarks or logos
- Placeholder images
- Blurry or pixelated
Optimization Tips
- Use 1500x1500px+ images
- White background with Pic1.ai
- Product fills 75-90% of frame
- Include multiple images per product
- Use descriptive file names
Feed Tips
- Use image_link for main image
- Use additional_image_link for extras (up to 10)
- Ensure HTTPS URLs
- Keep URLs stable
Conclusion
Image quality directly impacts click-through rate and cost-per-click in Google Shopping.