Why Shadows Matter
Products without shadows look like they are floating in space. The right shadow grounds your product, adds depth, and makes it look professional and trustworthy.
Three Types of Product Shadows
Natural/Contact Shadow
The most realistic option. A soft shadow directly beneath the product where it touches the surface. Best for marketplace listings (Amazon, eBay, Shopify).
Drop Shadow
A shadow offset from the product, creating a sense of elevation. Popular for tech products and modern designs. Creates a clean, contemporary look.
Reflection Shadow
A mirror-like reflection beneath the product. Premium feel, commonly used for electronics, jewelry, and luxury goods. Creates a showroom aesthetic.
When to Use Each Type
Contact shadows work best for everyday products, clothing, and food items. Drop shadows suit tech gadgets, software boxes, and modern accessories. Reflection shadows are ideal for watches, phones, perfume bottles, and premium items.
Creating Shadows with Pic1.ai
Upload your product photo to Pic1.ai, remove the background, then select your preferred shadow type. Adjust opacity and spread to match your brand style. Export and use across all your listings.